Application trumps information. This is one of Maximum Impact's "themes" as it were. We love this theme because of the truth behind it. No matter how much we THINK about something -THINKING about it makes absolutely NO DIFFERENCE out here in the real world. We tend to think that what we think abou

from the desk of Mary Mershein Lululemon shares were $2 in 2007. Five years later they were $76 and the company was worth $10 billion. One reason for the growth was the creation of "scarcity" in which stores kept only a limited supply of merchandise. Low inventory levels forced customers to buy or

I went to Disneyland last week for a long awaited family vacation.  We were excited to get off the plane and be greeted by the sunny hot weather of southern California after leaving Vancouver’s grey wet skies.  The sun was shinning, the palm trees were swaying, and our hotel pool…was being