The poor blind man sat on his matt in front of the building begging for money with a sign that read "Please help, I'm blind." A lady approaches the blind man, grabs his sign, turns it over and writes something on the back -then puts it back and walks away. Suddenly the blind man is receiving an unprecedented amount of cash and alms -so much that he is almost unable to keep up with the amount! What did the lady write on his card that caused so many people to give so much -so quickly to the blind man? You can watch the short video by clicking on this link here (to find out): http://youtu.be/pzjEzohHmaM
The power of stories... I had you as soon as I started writing you that story didn't I? Stories cause our brain to stop what it's doing and pay attention. As human beings -our brains are wired for stories. The problem is that most leaders forget this fact. We tend to spout off concepts and theories rather than stories and -not only lose our listeners -but cause our listeners, our friends, or our employees to forget the very important concept we want to get across.
To increase engagement (and therefore -results) try this...
Think about the concept or principle you want to communicate. Then ask yourself "What is an incident in real life that I know about or have experienced that best illustrates this concept?" Then tell the story.
I have a client who has a company that services pulp & paper mills all over our province. They are very big on safety. They want to communicate to their people to always respect the pressure washers they use and to never randomly fire the washer at anything soft. Here's the story they tell their people...
"A few years ago we had a new employee start using this washer. They were amazed at the pressure that it fires off at and they wanted to feel it with their hand. When he put his hand in front of it it immediately sliced off their ring and pinky fingers. It was quick and was over before he even realized his fingers were missing. Please respect the sprayer and never use it randomly on soft objects. Ever."
That's it. Simple and short and unforgettable.
The next time you want to get something across to a group of people or to someone special in your life -use this process. It works!