When I sit with my clients who are struggling with selling or creating a business agreement -I've noticed a HUGE missing over there in their world... It's the ability to live inside of their client's shoes, to get into their world. There are some powerful questions that can help you do this and I want to share them with you. I can't remember where I got these and I just want the reader to know that I didn't create them -I stole them! :-)
The magical 8 questions to ask yourself ABOUT your client that get you inside of their world are...
1. What keeps them awake at night?
2. What are they afraid of?
3. What are they angry about?
4. Who are they angry at?
5. What are their top 3 daily frustrations?
6. What trends are and will occur in their businesses or lives?
7. What do they secretly desire most?
8. Why won't they buy from me?
Once you go through these and answer them you will have some raw data to create a powerful marketing piece and to generate a powerful story that will really get the attention of your target market!
Happy Creating!
Coach George